2. Tasks
3. Project Abstract
4. Portfolio: Technical Application
5. Portfolio: Design Development
2 Tasks:
The practical tasks that make up the portfolio have been split into two groups; technical application and design development.
1: Design development.
This section deals with the process by which a design concept is generated and edited until ready to be realised. It shall address any theoretical issues identified in the research in the hope that solutions will be identified.
2: Practical techniques.
These tasks are concerned with the technical processes involved in the production of motion graphics.
In conducting these tests it is hoped that solutions to any technical issues identified in the research can be found. These tests will also serve to expand the potential techniques to be used in creating broadcast identities.
In conducting these tests it is hoped that solutions to any technical issues identified in the research can be found. These tests will also serve to expand the potential techniques to be used in creating broadcast identities.
3 Project Abstract:
There are more than 7200 television channels broadcast in europe alone, and a further 1400 available. World wide the total number ranges from 15000 into the 'millions'.
This drives a need for each station or network to step out from the crowd and draw in an audience already buried under a deluge of media. Creative brilliance is therefore a requirement of channel design, program packaging, promotion clips and advertising concepts. This study will focus on describing the development of successful identity design and the challenges that stand in its way.
Research into broadcast, graphic design and design theories will form an academic context in which the effectiveness of visual identity can be judged. Key production issues will be identified through a series of case studies whose work will be contrasted with the theories found in literature. The research will then identify and examine solutions through the practical application of media tests. It is hoped that a final project will demonstrate a solution to production issues which have to be resolved for any studio to survive in the broadcast industry.
For a more in depth understanding of this honours project the Research Proposal written for the 'Research methods and dissertation' module would be appropriate.
Abstraction (Development)
Typography (Fonts)
Business card design (Development)
5 Portfolio: Practical Techniques
Shatter (Video and development)
Candle stop motion (Video and development)
Audio candles (Video and development)
Audio particles (Video and development) (Initial tutorial)
Triangle spiral (Video and development)
Symbols Intro (Video and development)
Motion Tracking (Video)
Light box (Set up)
Insurance map illustration (2D) (3D) (Colour)
Generic news background (Video)
Photographic media tests:
Noise reduction (Pics)
Depth of field (Photo)
In-camera white balance (Photo)
Colour enhancment (Photo)
HDR (Low light) (Colour treatment) (Low quality camera experiments)
3D Storyboard for 'CUBE' ident (Pics)
Playblast for 'CUBE' ident (Video)
Render of 'CUBE' ident (Video)
2D Storyboard for 'CUBE' ident (Pics)
2D graphics added to 'CUBE' (Video)
Development stages for 'CUBE' (Pic)
Final render for'CUBE' (Video)
Dust particles (Video)
'Pointless' kinetoc typography (Video)
Noise reduction (Pics)
Depth of field (Photo)
In-camera white balance (Photo)
Colour enhancment (Photo)
HDR (Low light) (Colour treatment) (Low quality camera experiments)
3D Storyboard for 'CUBE' ident (Pics)
Playblast for 'CUBE' ident (Video)
Render of 'CUBE' ident (Video)
2D Storyboard for 'CUBE' ident (Pics)
2D graphics added to 'CUBE' (Video)
Development stages for 'CUBE' (Pic)
Final render for'CUBE' (Video)
Dust particles (Video)
'Pointless' kinetoc typography (Video)