Slight imperfections were not specific qualities searched for but their addition gives an unforeseen quality to the non-serious nature; perfection is not a requirement here, just fun. Negative fonts, using an outline, are set apart from the normal. They are used rarely in day to day life and as a result are viewed as something different. This helps towards the 'trendy' nature. Although many of the fonts brought into the selection pool were chosen due to their lack of angles with an aim to show playfulness, this was found to give of a little too much immaturity when combined with an outline. The angles in the final font are balanced with the longer curves to create a playful feel that holds on to a little respectability bringing it into the age range of the target audience. The Pulse typeface is required to portray a playful non-serious feeling in a 'trendy' manner that would appeal to the younger target audience of 15 to 24 year olds.