BBC ONE, notes
"BBC ONE aims to be the UK's most valued television channel, with the broadest range of quality programmes of any UK mainstream network. We are committed to widening the appeal of all genres by offering the greatest breadth and depth within them. We will cover national and international sports events and issues, showcase landmark programmes and explore new ways to present specialist subjects."
Funding from TV licensing - no adverts.
Individual services for Scotland, Wales, Northern Ireland and England - the visual identity is virtually identical save the country's name below the main BBC ONE logo.
Interview with Charlie Mawer, Creative Director of Red Bee Media
Circle - "The very first examples of a moving channel brand from the 50s used the circle as an emblem for BBC ONE"
"Even the most hardened traditionalist viewers respond to wit and charm and inventiveness, and research has shown that the most seemingly left field of the idents haves proved the most popular."
"The content of the brand itself should be the strongest tool to shift perceptions, but TV design does represent the brand in its purest, most condensed form and therefor its role is critical."
"For BBC ONE the structural strategic foundation was the positioning of BBC ONE as a channel that brought people together, both at the national and familial level."
"In a world of increased audience fragmentation, Peter Fincham, the BBC ONE channel controller, outlined his vision for the channel as responding to the basic human need for shared moments."
Charlie Mawer responding to the question "What are the most essential building blocks of BBC ONE's design?" - "The circle as an emblem of togetherness; a moment of magic and creativity that leads to the circle; everything stems from BBC ONE - the logo is literally the heart of the channel with the new onscreen presentation system - and everything comes together as one around it. The concept of the circle suggests the closed nature of the singular as well as the unity of a group - it celebrates the beauty of collaboration as well as the beauty of a simple snap!"
"The playful kicks and curls within the unique font are perfectly in tune with the tone of the idents, whilst the perfect circle of the "o" reflected the overall idea of people coming together as one. The move from uppercase to lowercase was an easy decision to make as it is an instantly warmer and more approachable design."
BBC ONE is one of several BBC channels - "We needed to be aware of BBC ONE's place within a portfolio of channels, both in its strategic positioning and its design solution. The end result had to be complementary to other services whilst confident of its own position."
Red is part of the 'portfolio design palette'.
The logo has to work practically with "channel line up messages, end credit squeezes, website pages and so on."
the future of channel brands (in a context of globalisation and "the death of classical TV distribution") - "Channel brands are going to be here for a long time to come. There is convincing evidence that people still enjoy the role of editor and trusted guide that a strong channel provides."
Trend towards "Passion channels" (those devoted towards specific genres) a result of a multi-channel world.
"The fact that the five terrestrial channel brands in the UK (which are all multi-genre) still combine an audience share of around 70% suggests that their demise has been greatly exaggerated."
attempt to make the idents around mood rather than genre - idents need to be appropriate for a large range of contexts - "From Saturday night entertainment and broad comedy, through to dramatic action and natural history. From daytime to late night, from major sporting events to music and dance. We need idents that can also play into challenging news and current affairs stories. Ones that have an air of neutrality to balance very intrusive and comical ideas."
Ident screen shots came from the Reb Bee Media site here:
http://www.redbeemedia.com/work/bbc-one
Ident screen shots came from the Reb Bee Media site here:
http://www.redbeemedia.com/work/bbc-one
Everything (Ep. 10) from dannyjelinek on Vimeo.