In order to establish the range of practical techniques used in the creation of a channels visual identity a list of case studies were brought together (Arte, Channel 4, Plug TV, ProSieben, Reelzchannel, Schweizer Fernsehen, BBC One, Sundance channel, Fuel TV and KI.KA). The elements and techniques of each identity were studied, identified and listed as follows:
Footage - rotoscoped + colour replacement
Footage rotoscoped over hand drawn animation
Footage - animated shape masking
Footage - Photorealistic manipulation
Typography
Icon / symbol design
Logo design
Graphics (shape + colour) over footage
Montage / collage - digital elements (+ live action compositing)
Montage / collage - traditional art + photography (+ live action compositing)
Colour correction / colour distortion
Colour scheme design
3D graphic design
3D Motion graphics
3D modelling + animation - photo realistic + composite with live action
Photorealistic 3D elements composited with live action
2D motion tracking
3D motion tracking
Green screen replacement
Character design 2D
Character animation 2D (matching animated 2D environment)
Character animation 2D (composited over footage)
Character design 3D
Character animation 3D (matching 3D environment) stylised + photorealistic
3D particle effects - photorealistic + compositing with live action
3D particle effects - stylised in matching environment
Sculpture
Light painting
Choreography
No Sympathy For Vegetarians from The D4D on Vimeo.