ARISEN
ARISEN is a channel dedicated to unveiling truth behind controversial issues, activities and events throughout the world. It creates a platform from which the voices of ordinary and independant people can be herd, specifically those directly affected by the subject under discussion. ARISEN aims to remain un-influenced by differing viewpoints and to present a non-biased outlet of information so that viewers may form their own opinions free from pre-conceptions. It is comparable to a news channel but delves deeper through a programming slate of documentaries, short (factual) films, educational and discussion shows. The audience is primarily made up by well educated, open minded individuals between the ages of 20 and 49 although suitable for anyone with an interest in the current and controversial who is willing to hear more than one side to a story. Reason for the name: 'Arisen' was chosen as a name to represent a hope that a sometimes blurred truth will always become apparent.
UK / WORLD
The ident:
The sensitivity / controversy / emotional impact of issues covered by the programming in ARISEN is reflected by the central theme of tension through out the graphic packaging. The ident will create a sense of focus and rising intensity as a metaphor of the channels subject. Colour may be used minimally to represent truth but it should be kept in mind that the majority of the branding is restrained to black and white in order to convey the clarity and straight forward ethos of the way events and issues are covered.
Mood board:
