SUNDANCE CHANNEL, idents by their in-house creative team
An offshoot of the Sundance Film Festival with an independent point of view.
Celebrating creativity.
Credible stories Invention
authentic about Fashion
emotionally immersive Film
Travel
Design
Enterprise
Visual purity and unconventional audio.
Bold, uncompromising, irreverent.
A diverse collection of films, documentaries and original programming - unedited and commercial free.
Independent of the non-profit Sundance Institute but shares the overall mission of encouraging artistic freedom of expression.
Films from the Sundance Film Festival are fed into the channel.
Both "Nurture new ideas and voices, along with the objective to connect independent storytelling with an audience."
Ethical and ecological awareness
Interview with Sarah Barnett (SVP Branding, On-Air & Creative Services, Sundance Channel)
"Challenging and unconventional are characteristics that people expect from the brand and our tagline "for a change" reflects that."
"We strive for a high standard of creativity while also making the channel feel inviting and entertaining."
A 'sophisticated audience'. "We think that they are open to arresting, innovative communication on all levels, including design." But "Sometimes the most simple form of expression, well executed, is the smartest rout and most well received solution."
summing up the channels design philosophy in a few words:
"We believe in original creative vision and smart execution - our tagline is 'for a change' so we are curious to explore authentic and innovative ways for design to do its job."
the difference between US and European TV markets:
"Europe is more rooted in a classic design aesthetic that has been reflected in broadcast design, while US TV branding comes from a more "show biz" place."
BD book - "Sundance Channel's design uses simple methods, but it's always done with a sense of humour and the style if highly recognisable."
"For smaller projects the brief circulates internally from our marketing team to the creative team. Two or three creative directions are presented and one is selected."
"On bigger channel projects we will have pitches from outside design companies."
"The majority of projects come from our small boutique internal creative agency; for bigger projects, outside broadcast design companies will be invited to pitch."
"The niche channels provide great opportunities for crafting identities and personalities around a very singular and clear channel positioning. It's exciting because you don't have to be all things to all people. It;s about knowing your audience and delivering the content and the personality that's right for them."
Everything (Ep. 15) from dannyjelinek on Vimeo.