Week 8 presentation feedback
A brief round up of the advice:
Change 'concept' for a more defended, specific thing.
replace 'visual language', 'design' and 'narrative techniques' with mechanisms by which the 'concept' is delivered.
Identify the variables in these mechanisms and develop criteria from which my work and the work in case studies may be judged.
More in depth:
This presentation was far more successful than the last. The main topic of feedback was to focus the project, but not to the same extent as the first presentation feedback where the results of focusing would entirely change the subject matter. In this case it was pointed out that having 'visual language', 'design' and 'narrative techniques' in the wording of the aims and objectives along with the word 'concept' was too vague. The case studies I am continuing to research should help to identify some specific mechanisms by which 'concepts' are portrayed. These should allow a defined identification of variables which in turn will allow the development of assessment criteria. I think specifying the type of concept being portrayed will be my first priority and intend to discuss how to whittle down the other three with my supervisor. Possible replacements of concept, to clarify what was meant, would be 'corporate image', 'ethical message' or 'artistic identity' amongst many others.
I was advised to clarify these issues before continuing with any more media tests as they will inform the type of tests I produce. This makes sense but I fear it will be near impossible to stop myself playing with different techniques when the chance arises. I also have this (seemingly inbuilt) tendency (as an artist) to reverse engineer projects. Fortunately the honours project is flexible enough in it's constraints to allow the media tests of the third objective to inform the development of the main aim. As a result I intend to develop both simultaneously.
From listening into the feedback for other projects I have managed to gain some more general advice which seems to be given across the board. The buzz words of this week seems to be 'criteria for assessment' with one of the tutors describing this element as more important than methodology as the methodology is generally quiet apparent, although it would be a mistake not to write up a decent, well thought out methodology. The criteria I will be using to asses my own work and evaluate the work of case studies will hopefully become apparent with further research.