The research proposal: DATA COLLECTION AND ANALYSIS, 2nd draft
The data for this research project will be collected through two different methods; literature review and case studies. The literature review, concerning the theories and philosophies of graphic design, will primarily source information from published texts which have gone through rigorous review. The case studies will be based around interviews and retrospective documents. It must be noted that these will be biased in varying ways but are still an invaluable source of insight into the creative and practical processes.
Analysis of these two methods will initially take the form of a written review in which conflicts and challenges will be evaluated against their impact and relevance to broadcast identity. Further analysis will be conducted through media tests, each of which will focus on a particular issue or technical process. Review of the media tests will inform the development of conceptual and production methodologies to be employed in the final production.
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