REELZ CHANNEL
"Clarity and simplicity are the basic concepts behind the reelzchannel's corporate design."
A channel that "indulges a movie fans passion for everything and anything about movies."
"REELZCHANNEL doesn't show movies, we make shows about movies."
"Movie news and movie buzz, trailers, cut scenes, directors notes, cast and crew interviews, reviews, recommendations and behind the scenes footage."
"REELZCHANNEL original programming digs into every fact about movie making to tell the unique stories behind the scenes and beyond the glitz."
"REELZCHANNEL puts journalistic integrity first."
"REELZCHANNEL is committed to digging deeper than anyone else, respecting differing opinions, delivering a fresh perspective and most of all entertaining and informing movie fans."
target audience: "adults 18 - 49 who enjoy watching and learning about movies in any medium. They are well-educated, early adaptors to new technology, and enjoy being social influencers."
"Everyone's a movie fan. We may not all like and appreciate the same ones but that's what makes it interesting. People connect with each other through movies - debating their merits, sharing the experience, recounting favourite scenes, quoting popular lines and even identifying with characters and stories. Movies are an integral part of our lives and our pop-culture."
Jakob Trollback (Creative director of Trollback + company)
"We wanted the channel to be bold and energetic. In order to achieve this you usually have to loose superfluous 3D decoration and textures."
BD: "Using the visual language of information design, the network idents offer an ironic twist on film cliches."
On the clean simple look (how to stop it turning into boredom)
JT: "Boring is when people do stuff just because they can, with little or no reason. The simplicity only relates to the shape of the language; the thinking behind it is everything but. Limiting your language ultimately forces you to be a lot more creative."
On the design principle of the channel summed up
JT: "To make it bold and fresh. And good!"
JT: "Specialised channels are much easier to brand than more general channels. You usually have more of a message for them. General channels want to be everything to everybody, so you're left with some pretty abstract lifestyle-oriented stuff"
EU vs US
JT: "The tempo is generally much faster on US networks, and as with European vs American advertising, American networks don't like to take chances."
JT: "Our work never has superfluous elements; anything that doesn't add emotion or information is eliminated."
JT: "It is important to keep in mind that design must add something to people's lives, a feeling, something unexpected or magic and / or a clever way to communicate."
Everything (Ep. 18) from dannyjelinek on Vimeo.