REELZ channel Analysis
ReelzChannel is a specialist broadcast about movies but does not show any movies. Instead it's content is made up from the world surrounding film production; behind the scenes, reviews, interviews etc. Their target audience are adults, 18 to 49 year olds, who enjoy films and are interested in further knowledge on the subject.
"Everyone's a movie fan. We may not all like and appreciate the same ones but that's what makes it interesting. People connect with each other through movies - debating their merits, sharing the experience, recounting favourite scenes, quoting popular lines and even identifying with characters and stories. Movies are an integral part of our lives and our pop-culture." - Jakob Trollback (Creative director of Trollback + company)
The design aesthetic is a fairly simple and clean one. "Our work never has superfluous elements; anything that doesn't add emotion or information is eliminated." - Jakob Trollback (Creative director of Trollback + company) There are no 3D graphics and very little in the way of textures of patterns. The shapes are simple and the colours are bold. Sharp, highly contrasting sans-serif fonts are used throughout the graphics in keeping with the main logo. Although, as with any rule, there are exceptions. The result is simple, clean and fairly loud. "The simplicity only relates to the shape of the language; the thinking behind it is everything but. Limiting your language ultimately forces you to be a lot more creative." - Jakob Trollback (Creative director of Trollback + company). The content of the idents tend to take film clichés and give them a ironic twists or play with them in a visually entertaining way.
Being a specialist channel there is more of a defined message or identity that much be conveyed. Films and 'the movie business' form a clear focus throughout the graphics broadcast by ReelzChannel. For general channels with a larger target audience there is less definition, they "want to be everything to everybody, so you're left with some pretty abstract life-style oriented stuff". - Jakob Trollback (Creative director of Trollback + company)
Design-Generation XXI from Design-Generation on Vimeo.