Project Map:
Text version (Aim, objectives, methods and tasks):
Aim: To investigate how the marketing goals of a television channel or network drives the design of its branding, and to demonstrate the development and production of its visual identity
Gantt Chart:
1 Review and evaluate literature on motion design
1.1 Literature Review
1.1.1 Review literature to identify the basic theories and values of graphic
design
1.1.2 Review literature on branding and logo design
1.1.3 Review literature on motion design
1.1.4 Reflect on the literature, discuss and identify criteria for analysis of visual identity.
1.1.5 Write a review of the literature for the dissertation
2 Investigate and analyse examples of visual identity in motion design
2.1 Research Diary
2.1.1 Identify a series of examples relevant to the area of study
2.1.2 Collect relevant literature discussing each case
2.1.3 Examine the literature identifying methods used to create visual
identity
2.1.4 Write a critical analysis of the case studies and how they portrayed
visual identity
3 Conduct practice based research in the creation of visual identity
3.1 Media Tests
3.1.1 Experiment with the use and creation of various styles and
techniques in motion design
3.1.2 Prepare a series of identities to be used as subjects for the media
tests
3.1.3 Develop a visual presentation of the most appropriate identities
through experiments in motion design
3.1.4 Produce documentation reflecting on the media tests, their
production processes and their results
4 Create and critically evaluate a visual identity through motion graphics
4.1 Practice
4.1.1 Prepare a fictional client with background and marketing aims
4.1.2 Gather information on the client
4.1.3 Analyse the information
4.1.4 Set the objectives for the visual identity / product
4.1.5 Define the approach
4.1.6 Generate ideas
4.1.7 Evaluate and refine ideas
4.1.8 Develop the most appropriate idea
4.1.9 Produce a visual identity
4.1.10 Write a critical evaluation of the mini-short for the dissertation
4.1.11 (if time permits) repeat 4.1.2 through 4.1.10
Timetable:
Gantt Chart: