Pules is a behind the scenes music channel, it looks into the production of songs and music videos, interviews, reviews, and awards. The target audience is 18 to 49 year olds who enjoy music and are looking to learn a little more about it. Music is at the centre of our culture, everywhere we go and carried with us much of the time. Reason for the name: the rhythm of music can be described as a pulse, the 'behind the scenes' work can be described as the industry's pulse, finally sound is a form of pulse.
The ident:
A pulse of energy shall represent the music, as it passes by things they come alive creating mini pulses of their own. At the origin is an animated ball or object, most likely derived from a wav form. This is the inner working of the music, the thing that produces the pulse.
