The proposal: Significance of study, 2nd draft
With an unbelievable number of television channels broadcasting around the world, there is no shortage of demand for design studios to create, revise or reinvent visual identities. This demand has driven an ever accelerating development of the tools and methods available to creatives. These advances have begun to blur the lines between what were once clearly defined and separate disciplines. A designer can be expected to create illustrated artwork alongside an animated production or a tailored typeface and visual effects within the same design package. What makes this even more prevalent is the ability to create all these products from a single workstation.
The result is a necessity to re-evaluate the challenges faced by a designer in this new cross-diciplined world. It is hoped that this study will help facilitate an in-depth understanding of the processes and challenges in creating visual identity. For practitioners in the business of producing identities this knowledge is essential. It is the key to ensuring the design is able to communicate exactly what is required of it. With the interdisciplinary nature of many design studios and individuals any revelation by this study will hold relevance in projects outwith the specific area of focus. This allows the study to hold adequate significance to justify its existence.