4th March 2012

MOMENTUM

Momentum is a channel that explores science and innovation, everything new and cutting edge in the world of technology.  The content is comparable with that of 'TED' Talks, 'Horizon', 'Panorama', and 'Wired.com'.  Documentaries and lectures make up the majority of shows targeted at a curious audience of 15 to 49 year olds.  Reason for the name:  it describes the constant energy of development in technology that is being built upon by more and more people working with more and more sophisticated machinery and techniques.

The Ident:

Should portray a complex system, apparent chaos from order or vice versa.  Frantic activity represents the face paced development of our world captured in slow motion allowing the viewer to direct and analyse what is going on.



Poo from Polarity on Vimeo.