Meeting with Gregor: The third project iteration!
Today I had a long overdue meeting with my tutor, Gregor. Here are the topics we covered:
1 My strengths - VFX, graphics, set design (based on my past experience studying architecture)
2 Skill gaps in the industry - match moving (lighting, particle effects, compositing)
3 Possible new aim for the project - characterising corporate identity in short cg productions (Coca-Cola and Irn-Bru are good examples). Focus on the atmosphere, brainstorm on word choice. Keep away from steering the project towards purely advertising or technical study. Potentially look into the believability of depth in stereoscopic production - making it comfortable to watch.
4 Project aims - around 4 short productions showcasing my strengths using either fictional or real companies (look into competitions, e.g. estings for e4, red bull canimations, mofilm…)
5 - Look into internship schemes being run by studios after graduation
First draft for new aims and objectives as a result of this meeting:
Rough objectives:
1 research stings / adverts / shorts which effectively convey the personality of a company
2 Analyse the devices used to characterise / create the desired atmosphere in the sting / advert / short
3 create a series of media tests
4 create 4 stings / adverts / shorts which effectively convey the personality of a company
Some examples of organisation identity being effectively shown through short CG production (examples of the kind of thing I am aiming to produce):
Adverts
Coke birds
Coke GTA
Coke trucks
Giant coke machine
Simpsons broke coke
Coke Happiness factory
Irn-Bru snowman
Irn-Bru butcher (is this real?)
Cadburys eyebrows
Muller wonderful stuff
Apple - 1984
Ipod shuffle
Guinness advert - horse waves
Guinness evolution
Shoe advert
cheese - rocky mouse
Citroen robot dance