Case Studies Conclusion.
Throughout these studies several examples of approaches to broadcast design have been explored. BBC One, Channel 4 and Sundance are all tending towards an abstract and fairly clean look while Plug, Fuel and KI.KA have opted for a busy, loud and colourful approach. Additionally Fuel has grounded itself with a raw, handmade aesthetic. Finally ReelzChannel has taken a more literal approach made possible by its specialist nature.
The common factor across all seven channels and their design philosophies is the concept lying at the core of their visual identity. They have chosen not to use a strict set of rules to govern or restrict inappropriate use of colour, line, shape, texture, narrative or other purely visual elements. Instead, the guidelines followed by creatives to ensure a unity are based on what is best described as the personality of the channel. This may seem an abstract concept without much baring on the physical process of design and development but has been clearly applied to each of these seven channels.
Of course, there are examples of practical graphic rules employed through some of the visual languages. The circle is almost always part of the BBC One idents, Channel 4 uses its bespoke typeface almost exclusively and KI.KA does tend to stick with it's colour system. These rules certainly play a big role in achieving a recognisable language but they are not the defining structure, each rule can be broken so long as the result holds true to the personality of the channel.
OFFF 2011 Year Zero from Onur Senturk on Vimeo.