Abstract feedback:
Perhaps your abstract could be more specific on the method you will use to carry out the research
Abstract 2nd draft
There are more than 7200 television channels broadcast in europe alone, and a further 1400 available. World wide the total number ranges from 15000 into the 'millions'.
This drives a need for each station or network to step out from the crowd and draw in an audience already buried under a deluge of media. Creative brilliance is therefor a requirement in the realisation of channel design, new program packaging, promotion clips and advertising concepts. This study will focus on describing a route through which the goals of a channel can be developed into a visual identity that set it apart from the competition.
Research into motion design, branding and graphic design will form an academic context in which the effectiveness of visual identity can be judged. Key production issues will be identified through a series of case studies whose work will be contrasted with the theories found in literature. The research will then identify and examine solutions through the practical application of media tests. It is hoped that a final project will demonstrate a solution to production issues which have to be resolved for any studio to survive in the broadcast industry.
The notes:
and a final project which shall
It is proposed that … by contrasting the case studies and academic theories
- the assessment criteria
case studies - identified by the issues found in research, study their methods
contrasted
several media tests, practical application of the findings - for which tasks each are more suited
final piece
Research into motion design, branding and graphic design will inform a practice based approach with the full production of a visual identity being the final aim.
eg2
clear comparison of two different approaches both supported by literature
1 - explain the differences between them / explain each briefly
2 - how they will be compared, what questions must be asked (ask the questions in the writing)
eg3
an approach to building web sites.
what will it focus on (general statement) - the technique used to build
the current existence of this technique, current problems with it
proposing a first step into the technique
eg4 - maybe the most similar
ask the questions
examine past and present techniques to see what is being done with new technology.
eg5
it will be proposed that by using case study, literature review and interview methods , the suitability and effectiveness of ……. will be assessed regarding ……
critically analysing …… (techniques)
contrasted with academic theories
the research will then attempt to identify and recommend solutions to key production issues which have to be resolved for an … studio to … and survive.
Rotting Hill from Media Design School on Vimeo.