Presentation 4
Write up:
This presentation followed virtually the same layout as the last due to it's success. This is a summary of how it ran:
This project, in essence, is a study into creating broadcast idents. Some examples of these to clarify: the BBC One circular idents and the Channel 4 9 block logo idents. To give a little context I'll briefly describe the development stages of the subject area.
My interest is in animation and VFX, this led to the first 'aim' looking at the value of the link between the two and the workings of production pipelines. I presented this at the first crit and the feedback given was that this was too technical a subject for an arts degree. So it changed to 'Stylisation in short films' specifically looking at it's effect on mood. At the next crit this was described as too general. I focused on commercial idents, eventually on broadcast design and channel idents. to more clearly define the area I concentrated on the use of motion graphics in channel idents. This was presented at the last crit and received high praise. The aims and objectives can be split into 2 sections, the initial theoretical research followed by practical research and application of theory.
The research proposal gave an introduction to graphic design as the root of motion graphics. The feedback mad two big points. 1, it needs a more analytical feel, it is currently just a review. 2, the focus of broadcast design needs to be clear, it is easy to forget that this is the specific subject. As a result I developed a framework for analysis and applied it to the 7 selected case studies. This framework was based on graphic rules, like those of the gestalt theorists, which each channel proceeded to break in their own way. The next stage of research is concentrating on motion design and broadcast, it is hoped that this will help inform a second, more conceptual, framework for analysis.
The second half of the project is the practice based activities. The third objective concerned the media tests, each on aims to increase the toolset which may be employed in realising the final pieces. Each media test furthers a specific area of practical knowledge. Every objective up to this point contributes to the final piece, which is an objective in itself.
Three fictional channels have been developed for which motion graphic idents will be produced. Each has a defined identity and target audience. These two elements will be used to drive the separate designs using techniques and conceptual practices identified through the project's research. The introduction to graphic design layer out the ground rules. The exploration of motion graphics and broadcast design takes these rules into focus regarding the studies focus. The case studies inform the development of the fictional identities and their target markets. They also portray the ground rules of graphic design being broken and warped. Finally the media tests provide the technical means with which to finally realise the fictional idents. Every element comes together in a manner reminiscent to the development of a designer or studios lifespan. Learning, specialisation, career development, confidence inspiring innovation, technical mastery. This may not be the description on one lifespan but more a process that repeats.
feedback:
In future presentations and publications make sure the target market is clarified and defined - it is important, everything in the design is aimed at them.
Motion graphics and broadcasting are new areas, with design professionals coming from established graphic design backgrounds they are well versed in design rules and have the confidence to break them.
Maybe show examples of people breaking rules
This also means that in this world in which the rules are constantly being broken I must develop and clarify my own set of guidelines.
my own set of conceptual theories
rules for motion graphics may not even be out there, they may not have had the chance to form in this community of confident designers
7 case studies is quite a large number, the variety identified may make further conclusions more difficult.
Create a link between the framework's development and the development of the 3 channels.
make sure their is a clear connection between what is found through the case studies and the channels identities + the ident development.
My research area is a very large and blurred one. Maybe create a mini motion graphic explaining it.
Due to the increasing crossing / blurring of roles between disciplines it is also becoming less practical to define a specific area to research.
Keep in mind that research never ends, it always continues off in one or another direction.
Vancity Project from Elizabeth Treviño on Vimeo.