STRATEGY AND FRAMEWORK: 2nd draft. (how this collection of knowledge will be tackled, the order and technique)
From a general assessment of graphic design already conducted, further study of the following areas has been identified as a requirement for the completion of the proposed research: aesthetics, function, perception, primary elements, colour theory, typography, layout and development.
The base of knowledge created by this investigation will form an essential structure within which the review of case studies can be effectively understood. The following channels and networks have been selected to describe a wide range of motion design projects portraying broadcast identity:
'BBC One' (UK)
Channel 4 (UK)
FOX cable networks 'FUEL TV' (USA)
KI.KA (Germany)
PLUG TV (Belgium)
REELZCHANNEL (USA)
SUNDANCE CHANNEL (USA)
motionographer.com will be used alongside similar websites as a source of information on the wider context mentioned in the concluding statement of the previous section. This will allow crucial insight into challenges faced by studios and the approaches used in overcoming them.
In order to create a framework within which to organise this research, the previously identified objectives have been split into to following sub-sections:
1 Review and evaluate literature on motion design
1.1 Literature Review
1.1.1 Review literature to identify the theories and values of graphic design
1.1.2 Asses the relevance of these theories for use in motion graphics
1.1.3 Conflict / issues
1.1.4 Criteria for analysis
1.1.5 Review
2 Investigate and analyse examples of visual identity in motion design
2.1 Research Diary
2.1.1 Identify a series of examples relevant to the area of study
2.1.2 Collect relevant literature discussing each case
2.1.3 Identify the practical challenges faced in each example
2.1.4 Analyse the approaches used to overcome any issues
2.1.5 Write a review of the case studies.
3 Conduct practice based research in the creation of visual identity
3.1 Media Tests
3.1.1 Experiment with a variety of techniques and styles in motion graphic design
3.1.2 Prepare a series of identities to be used as subjects for the media tests
3.1.3 Develop identities for those which pose issues identified in the research
3.1.4 Produce documentation reflecting on the media tests and their issues
4 Create a full visual identity through motion graphics
4.1 Practice
4.1.1 Prepare a client with background and marketing aims
4.1.2 Gather information on the client
4.1.3 Analyse the information
4.1.4 Set the objectives for the visual identity / product
4.1.5 Define the approach identifying potential issues
4.1.6 Generate ideas
4.1.7 Evaluate and refine ideas to deal with identified issues
4.1.8 Develop the most appropriate idea
4.1.9 Produce a visual identity
4.1.10 Write a critical evaluation of the identity for the dissertation
4.1.11 (if time permits) repeat 4.1.2 through 4.1.10
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