BBC One Analysis
BBC One is the flagship channel of the BBC, it "aims to be the UK's most valued television channel, with the broadest range of quality programmes of any UK mainstream network. We are committed to widening the appeal of all genres by offering the greatest breadth and depth within them. We will cover national and international sports events and issues, showcase landmark programmes and explore new ways to present specialist subjects." The channel provides individual services for Scotland, Wales, Northern Ireland and England - the visual identity is virtually identical through each service save the name of the country below the main BBC logo.
Since the first broadcast motion graphics began appearing in the 50s BBC One has been using the circle as it's central emblem. This has an almost endless list of connotations being the most prominent of the primary shapes. An appropriate choice for the oldest channel within Britain.
"The circle as an emblem of togetherness; a moment of magic and creativity that leads to the circle; everything stems from BBC ONE - the logo is literally the heart of the channel with the new onscreen presentation system - and everything comes together as one around it. The concept of the circle suggests the closed nature of the singular as well as the unity of a group - it celebrates the beauty of collaboration as well as the beauty of a simple snap!" - Charlie Mawer (Creative Director of Red Bee Media)
In 2006 BBC One had its own font developed by 'Fontsmith'. This gives an almost subliminal recognition of BBC One graphics even without specific branding. The most notable point about the typeface is the circular nature of the 'o' exterior which reflects the circle theme running through almost every ident design. A very powerful effect is achieved when this is combined with the red signature colour of BBC One. Add a circle in any guise and the three block BBC logo and the elements making up the visual language are complete. This is one of the most simple and effective graphic strategies employed by any broadcaster.
"From Saturday night entertainment and broad comedy, through to dramatic action and natural history. From daytime to late night, from major sporting events to music and dance. We need idents that can also play into challenging news and current affairs stories. Ones that have an air of neutrality to balance very intrusive and comical ideas."