Dissertation abstract:
There are more than 7200 television channels broadcast in europe alone, and a further 1400 available. World wide the estimated number of existing channels ranges from 15000 into the 'millions'.
This drives a need for each station or network to step out from the crowd and draw in an audience already buried under a deluge of media. Creative brilliance is therefore a requirement of channel design, program packaging, promotion clips, and advertising concepts. This study focuses on the short idents, or signatures, of the broadcaster and their design.
Research into broadcast, graphic design, and design theories forms an academic context in which these visual identities can be appreciated. Key design issues and approaches from existing channels are discussed and compared with the theories found in literature. Finally the practical application of motion graphic design is presented through the illustrated development of three fictional channels; 'Arisen', 'Pulse' and 'Momentum'.
This study reinforces the value of understanding design theory but also shows that it's rules are not a requirement. A strength of concept is shown to have more direct influence on the success of channel design, specifically the idents but also applying to design in general.
Be Coke from Gaëtan Boutet & Jérome Masi on Vimeo.