A focus of intent.
During a wee chat with some friends about honours things, an idea was talked about that took hold. Within the case studies (apparently not such a good term to use) I am looking for general issues faced by the designers and how they overcame them. This could be within any element - typography / shape / colour. Focusing on one element would help give clear direction to the study, after creating the diagram below, one stood out - 'The principles of animation'. I intend to discuss this with my tutor but it seems that focusing on this would be a good idea, if a tricky one to gather material on.
I will have to search for 10 second Idents that clearly use these principles and those that do not. I will also have to find interviews or personal accounts that discuss these issues specifically.
... 'To examine the use of the 'Principles of Animation' in motion graphics, ...to demonstrate the significance of their use for a successful design...'