Case Study Intro:
With an understanding of design principles and the roots of motion graphics now in place, the next step is to explore several examples of broadcast design. There are multiple aims to this specific stage of research. The first aim is to identify if and where the application of design theory in practice changes through the process of realisation. Second is the exploration of the influence a target audience has on the design. For this reason the selection of channels to study covered a range of audience profiles. This aim also takes into consideration the effect of the programming content as it is deeply linked to the target audience. The final aim is to inform the development of three fictional channels and their visual design. As a result of this aim the channel selection also covered a range of content from diverse programming aimed at everyone to specialised subjects with a specific audience in mind.