A search for the ARISEN logo.
As this study is focusing on the development and design of Idents and not logos, a small amount of time will be spent searching for appropriate fonts for each channel, the use of which will form the logos. The requirements for the Arisen typeface are; clarity, simplicity and minimalism. Sharp edges, as opposed to curved ends, are also preferable as they give the type a more serious air. The selections above were chosen for their clarity and are predominantly san-serif. The darker fonts made it further through the selection process. Although there were specific aims in collecting the pool of fonts, the selection from this group was largely based on intuition. The two inverted choices made the final round as they both posses some of the required aesthetic. A further search reviled MuseoSans-100 which combines the structure of the lower typeface and the stroke of the upper typeface giving it an appropriate appearance to be used as the final Arisen logo.
Emotions Leak from Joao Unzer on Vimeo.