Joyride - A broadcast design agency with an eclectic range of talents.
Their vimeo channel provides some great insight into the thinking behind their designs, here is one example:
For the second time in the last 2 years, the on-air marketing team at History has asked us to redesign the look and feel of the network gfx package. The main task was to evolve the strength of the current logo and tagline “Made Every Day”, and make the arrow (aka Propel) a bigger player. Other initiatives were to brighten up the tone/color palette, and create a sense of place and destination to showcase all the personalities from their hit series.
To reinforce the tagline, we added the word MADE into the channel’s new tune-in language. For example, Ice Road Truckers is “Made Every Friday at 9”. In addition, we created a new set of ID’s and promo buttons that feature the tagline as a standalone 3d element. Lastly, green screen footage of the series’ personalities will be added to the networks navigational elements where they will be speaking directly to the viewers about making history every day.
In developing the new package, we were responsible for creating a gfx bucket system for various requirements and programming types. History’s diverse grouping of shows and promotion include personality and non-personality driven series, feature films, specials, big events, marathons & stunts, web, consumer products, and On-Air navigation in both the US and Internationally.
After the Domestic package was delivered, we were tasked with conforming AE Kits & Animations to International standards, including Latin America, Germany, England, Italy, Spain, Korea, Japan, Southeast Asia, Israel, Turkey, Australia, and New Zealand.
Client: History Channel
SVP of Marketing: Chris Moseley
VP of Marketing: Tim Nolan
Creative Directors: Pablo Pulido, Krista Liney
Joyride:
Exec Producer: Chris Gargani
Exec Creative Director:Brian Aumueller
Creative Director: Steve Harper
Producer:LauRenn Reed
Sr.Designer/Animator: Steve Harper
Animator: Jun Sik Na
Animator 2: Andrew Cleary
Animator 3: Philip Bishel
Maya Artist: Adam Pearlman
Find the rest here: vimeo.com/user8111994
TV ON THE RADIO "WILL DO" from Dugan O'Neal on Vimeo.