1 - ARISEN
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ARISEN is a channel dedicated to unveiling truth behind controversial issues, activities and events throughout the world. It creates a platform from which the voices of ordinary and independant people can be herd, specifically those directly affected by the subject under discussion. ARISEN aims to remain un-influenced by differing viewpoints and to present a non-biased outlet of information so that viewers may form their own opinions free from pre-conceptions. It is comparable to a news channel but delves deeper through a programming slate of documentaries, short (factual) films, educational and discussion shows. The audience is primarily made up by well educated, open minded individuals between the ages of 20 and 49 although suitable for anyone with an interest in the current and controversial who is willing to hear more than one side to a story. Reason for the name: 'Arisen' was chosen as a name to represent a hope that a sometimes blurred truth will always become apparent.
ARISEN LOGO As this study is focusing on the development and design of Idents and not logos, a small amount of time will be spent searching for appropriate fonts for each channel, the use of which will form the logos. The requirements for the Arisen typeface are; clarity, simplicity and minimalism. Sharp edges, as opposed to curved ends, are also preferable as they give the type a more serious air. The selections above were chosen for their clarity and are predominantly san-serif. The darker fonts made it further through the selection process. Although there were specific aims in collecting the pool of fonts, the selection from this group was largely based on intuition. The two inverted choices made the final round as they both posses some of the required aesthetic. A further search reviled MuseoSans-100 which combines the structure of the lower typeface and the stroke of the upper typeface giving it an appropriate appearance to be used as the final Arisen logo.
ARISEN IDENT The sensitivity / controversy / emotional impact of issues covered by the programming in ARISEN is reflected by the central theme of tension through out the graphic packaging. The ident will create a sense of focus and rising intensity as a metaphor of the channels subject. Colour may be used minimally to represent truth but it should be kept in mind that the majority of the branding is restrained to black and white in order to convey the clarity and straight forward ethos of the way events and issues are covered.
http://vimeo.com/11513211
http://vimeo.com/19089326 - Spot on
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2 - PULSE
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PULSE is an entertainment channel focusing on the playful side of life with a streak of daring. Shorter programming tending towards 10 and 20 minute shows invigorate the channels schedule and fit the culture of todays fast moving youth. Series, reality, game, and award shows are mixed in with entertainment news and reviews. It's lighthearted and silly nature stands in contrast to an increasingly busy and stressful world. The target audience is primarily the younger generation: 15 to 24 year olds. The name was chosen for it's strong visual and metaphorical connotations.
PULSE LOGO Slight imperfections were not specific qualities searched for but their addition gives an unforeseen quality to the non-serious nature; perfection is not a requirement here, just fun. Negative fonts, using an outline, are set apart from the normal. They are used rarely in day to day life and as a result are viewed as something different. This helps towards the 'trendy' nature. Although many of the fonts brought into the selection pool were chosen due to their lack of angles with an aim to show playfulness, this was found to give of a little too much immaturity when combined with an outline. The angles in the final font are balanced with the longer curves to create a playful feel that holds on to a little respectability bringing it into the age range of the target audience. The Pulse typeface is required to portray a playful non-serious feeling in a 'trendy' manner that would appeal to the younger target audience of 15 to 24 year olds.
PULSE IDENT Vivid colours and shapes should 'pulse' from within the logo or as a result of it's movements. This sends a very literal and clear message of the role Pulse plays in bringing together and showcasing lighthearted and playful entertainment. Each pulse expands a different nature, through colours / shapes / movement or texture. This quick changing through variety is reflective of the fast moving schedule. Simple characters will inhabit this dynamic landscape based on specific areas of the logo's structure, after several of these mini graphic expansions a revile may show the whole logo spattered with colour and detail. It is likely that a mix of 2D and 3D techniques will be employed.
http://vimeo.com/35702456
http://vimeo.com/23617097
http://vimeo.com/34376177
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3 - MONDO
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MONDO is a channel dedicated to the 'epic'. Action / adventure, science fiction, fantasy, extreme sports - be it a series, film or live event: Mondo will showcase anything that has 'huge' effects, story or achievement. Drawing together a surreal mix from blockbusters to viral independent 'web film', behind the scenes stories, and ground breaking events Mondo provides a constant 'wow' to it's target audience of 20 to 30 year olds, predominantly men.
MONDO LOGO The font for Mondo is required to portray a channel with big intentions - it's content bold and uncompromising. Typefaces with straight edges, angles, and thick, bold letterforms have been considered. The chosen font is one of the few that completely eliminate the use of curves. Angles and straight lines give it an uncompromising nature suited to the 'personality' of Mondo. The initial letter form for the capital 'M' fills the vast majority of it's occupied space with black increasing it's impact. This also gives the opportunity to use the 'M' alone for branding. An added benefit to 'ChipKnip', the final font choice, are the segmented letterforms which allude to several desirable qualities; easier recognition from a more unique set of shapes, opportunity to experiment with the placement and animation of those shapes through motion graphics, and a more technical or mechanical nature often associated with graphics created for content holding predominantly male audiences.
MONDO IDENT Must portray a sense of the 'epic' through scale, speed or any other means necessary. It must convey the character of the channel within a few seconds to capture any viewer flicking through. The use of slow motion will feature heavily in the ident as warping time has the ability to, and is often employed to, turn some of the most simple and accepted day to day actions into spectacles of wonder.
http://vimeo.com/37388088
PULSE is an entertainment channel focusing on the playful side of life with a streak of daring. Shorter programming tending towards 10 and 20 minute shows invigorate the channels schedule and fit the culture of todays fast moving youth. Series, reality, game, and award shows are mixed in with entertainment news and reviews. It's lighthearted and silly nature stands in contrast to an increasingly busy and stressful world. The target audience is primarily the younger generation: 15 to 24 year olds. The name was chosen for it's strong visual and metaphorical connotations.
PULSE LOGO Slight imperfections were not specific qualities searched for but their addition gives an unforeseen quality to the non-serious nature; perfection is not a requirement here, just fun. Negative fonts, using an outline, are set apart from the normal. They are used rarely in day to day life and as a result are viewed as something different. This helps towards the 'trendy' nature. Although many of the fonts brought into the selection pool were chosen due to their lack of angles with an aim to show playfulness, this was found to give of a little too much immaturity when combined with an outline. The angles in the final font are balanced with the longer curves to create a playful feel that holds on to a little respectability bringing it into the age range of the target audience. The Pulse typeface is required to portray a playful non-serious feeling in a 'trendy' manner that would appeal to the younger target audience of 15 to 24 year olds.
PULSE IDENT Vivid colours and shapes should 'pulse' from within the logo or as a result of it's movements. This sends a very literal and clear message of the role Pulse plays in bringing together and showcasing lighthearted and playful entertainment. Each pulse expands a different nature, through colours / shapes / movement or texture. This quick changing through variety is reflective of the fast moving schedule. Simple characters will inhabit this dynamic landscape based on specific areas of the logo's structure, after several of these mini graphic expansions a revile may show the whole logo spattered with colour and detail. It is likely that a mix of 2D and 3D techniques will be employed.
http://vimeo.com/35702456
http://vimeo.com/23617097
http://vimeo.com/34376177
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3 - MONDO
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MONDO is a channel dedicated to the 'epic'. Action / adventure, science fiction, fantasy, extreme sports - be it a series, film or live event: Mondo will showcase anything that has 'huge' effects, story or achievement. Drawing together a surreal mix from blockbusters to viral independent 'web film', behind the scenes stories, and ground breaking events Mondo provides a constant 'wow' to it's target audience of 20 to 30 year olds, predominantly men.
MONDO LOGO The font for Mondo is required to portray a channel with big intentions - it's content bold and uncompromising. Typefaces with straight edges, angles, and thick, bold letterforms have been considered. The chosen font is one of the few that completely eliminate the use of curves. Angles and straight lines give it an uncompromising nature suited to the 'personality' of Mondo. The initial letter form for the capital 'M' fills the vast majority of it's occupied space with black increasing it's impact. This also gives the opportunity to use the 'M' alone for branding. An added benefit to 'ChipKnip', the final font choice, are the segmented letterforms which allude to several desirable qualities; easier recognition from a more unique set of shapes, opportunity to experiment with the placement and animation of those shapes through motion graphics, and a more technical or mechanical nature often associated with graphics created for content holding predominantly male audiences.
MONDO IDENT Must portray a sense of the 'epic' through scale, speed or any other means necessary. It must convey the character of the channel within a few seconds to capture any viewer flicking through. The use of slow motion will feature heavily in the ident as warping time has the ability to, and is often employed to, turn some of the most simple and accepted day to day actions into spectacles of wonder.
http://vimeo.com/37388088
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