The research question: 2nd Draft (how it's broken down, an explanation of the smaller questions)
"What are the issues faced by creatives in the development of motion graphics for broadcast identity, and how might they, where possible, be overcome?"
To answer this question an examination of the literary context must be conducted alongside a study of the practical implications. The following objectives are believed to be an effective way to break down the research question into achievable tasks.
1.0 Review and evaluate literature on graphic design and design theories
2.0 Investigate and analyse examples of visual identity in motion design
3.0 Conduct practice based research in the creation of visual identity
4.0 Create and critically evaluate a visual identity through motion graphics
The initial two objectives reflect each other in what they are helping to answer. Both seek to develop an understanding of the subject through context which will also provide criteria for the analysis of design. The first is concerned with literature in the history and theories of design while the second will deal with a series of case studies. They will also identify both practical and theoretical issues faced by creatives alongside potential solutions.
The third objective concerns the practical implications of any issues and will analyse identified solutions through media tests. These are divided into two groups; technical application and design development. The first addresses practical problems while the second tests theoretical solutions in design development.
The final objective serves as an extension of the third in demonstrating its findings through the development of a full visual identity.