Several things were discussed in the meeting, this is the outcome:
condense the literature review from the proposal for the dissertation, include only the relevant information.
find a methodology in the literature and add it to the dissertation lit review.
Make the channels more diverse.
add a new framework for analysis and it's results for the case studies in the appendices - reference them in the case studies.
Use the frame to analyse and explain the development of the 3 channels.
take out the A&O explanation, just explain in the introduction. (rewrite the in-depth A&O as part of the intro).
PULSE re-defined.
PULSE is an entertainment channel focusing on the playful side of life with a streak of daring. Shorter programming tending towards 10 and 20 minute shows invigorate the channels schedule and fit the culture of todays fast moving youth. Series, reality, game, and award shows are mixed in with entertainment news and reviews. It's lighthearted and silly nature stands in contrast to an increasingly busy and stressful world. The target audience is primarily the younger generation: 15 to 24 year olds. The name was chosen for it's strong visual and metaphorical connotations.
The ident:
Vivid colours and shapes should 'pulse' from within the logo or as a result of it's movements. This sends a very literal and clear message of the role Pulse plays in bringing together and showcasing lighthearted and playful entertainment. Each pulse expands a different nature, through colours / shapes / movement or texture. This quick changing through variety is reflective of the fast moving schedule. Simple characters will inhabit this dynamic landscape based on specific areas of the logo's structure, after several of these mini graphic expansions a revile may show the whole logo spattered with colour and detail. It is likely that a mix of 2D and 3D techniques will be employed.
Momentum re-defined and re-named MONDO
MONDO is a channel dedicated to the 'epic'. Action / adventure, science fiction, fantasy, extreme sports - be it a series, film or live event: Mondo will showcase anything that has 'huge' effects, story or achievement. Drawing together a surreal mix from blockbusters to viral independent 'web film', behind the scenes stories, and ground breaking events Mondo provides a constant 'wow' to it's target audience of 20 to 30 year olds, predominantly men.
The Ident:
MONDO IDENT Must portray a sense of the 'epic' through scale, speed or any other means necessary. It must convey the character of the channel within a few seconds to capture any viewer flicking through. The use of slow motion will feature heavily in the ident as warping time has the ability to, and is often employed to, turn some of the most simple and accepted day to day actions into spectacles of wonder.
Teddy from Jonathan Gurvit on Vimeo.