Abstract:
Broadcast design, specifically motion graphics for broadcast, is a young industry built on younger disciplines. In comparison to other creative occupations, this area suffers a distinct lack of published material. This project will inform an understanding of the industry as a whole; it's origins, current state, and a potential path for development. These areas of study will also inform the proposal of guidelines intended to enhance creative development of motion graphics. In order to full fill this aim research into the history of graphic design, animation, and film has been conducted and presented along with studies of broadcast studios and channel identities. The author concludes with a prediction for the industry's future that will transform the interaction between creatives and their clients.
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