A search for the MONDO logo.
The font for Mondo is required to portray a channel with big intentions - it's content bold and uncompromising. Typefaces with straight edges, angles, and thick, bold letterforms have been considered. The chosen font is one of the few that completely eliminate the use of curves. Angles and straight lines give it an uncompromising nature suited to the 'personality' of Mondo. The initial letter form for the capital 'M' fills the vast majority of it's occupied space with black increasing it's impact. This also gives the opportunity to use the 'M' alone for branding. An added benefit to 'ChipKnip', the final font choice, are the segmented letterforms which allude to several desirable qualities; easier recognition from a more unique set of shapes, opportunity to experiment with the placement and animation of those shapes through motion graphics, and a more technical or mechanical nature often associated with graphics created for content holding predominantly male audiences.
HannesJohannes Promo - Common Sense from HannesJohannes on Vimeo.